FACTORS INFLUENCING LECTURERS’ USE OF AI IN TEACHING BUSINESS EDUCATION IN HIGHER INSTITUTIONS IN ANAMBRA STATE
Abstract
This study investigated factors influencing lecturers’ use of AI in teaching Business Education in higher institutions in Anambra State, Nigeria. Three specific purposes and three research questions guided the study. Descriptive survey research design was adopted for the study. The population comprised of all the 158 Business Educators in the four public higher institutions offering Business Education in Anambra state – Nnamdi Azikiwe University Awka (NAU), Chukwuemeka Odumegwu Ojukwu University, Igbariam (COOU), Nwafor Orizu College of Education, Nsugbe (NOCEN) and Federal College of Education (Tech), Umunze (FCETU). The entire population was used for the study; census sampling technique was employed. A 24-item structured questionnaire was used to collect data from the respondents. The instrument was validated by three experts from the Faculty of Education, Nnamdi Azikiwe University, Awka. The instrument was pilot tested to ensure the reliability and the data collected was analyzed using Cronbach’s Alpha. Overall reliability coefficient of 0.73 was obtained. Data were analyzed using mean and standard deviation with a cut-off point of 2.50. Findings revealed that perceived usefulness influences AI adoption with lecturers’ recognizing AI’s capacity to enhance learning outcomes, personalize instruction, and streamline lesson planning. Perceived ease of use was found to positively impact adoption, with intuitive interfaces, compatibility with existing teaching routines, and accessible support bolstering lecturers” willingness to integrate AI. Exposure to credible AI-related information through workshops, scholarly publications, and peer networking significantly enhances lecturers’ awareness and positive attitudes toward AI adoption. The study concluded that all three factors – perceived usefulness, perceived ease of use, and exposure to credible AI-related information – positively impact AI usage in Business Education teaching. It was recommended among others that university management should establish ongoing hands-on AI workshops for staff members.
Keywords: Artificial Intelligence, Business Education, Technology, Perceived Usefulness, Teacher Adoption
Nwafor, Chinedu A.
Accounting Education Dept.
School of Business Education, Federal College of Education (Tech), Umunze
Vivian I. Uka
Accounting Education Dept.,
School of Business Education, Federal College of Education (Tech), Umunze
Chioma Ezeobi
Commerce and Cooperative Education Dept.,
School of Business Education, Federal College of Education (Tech), Umunze